Our first year in business. We came up with the name and bought our domain in late 2004, but it took a few months to get started. "Metairie. It's Safe Here" and "So Far Behind, We're Ahead" were the first two shirts we designed. "Be A New Orleanian" was made while Blake was displaced after Katrina in Lafayette. 3,000,000 free stickers later, the shirt still sells all over the country.